Social Media for Business
It's vital to have social media for your business. Social media has had such a large growth in previous years, meaning your target audience is more than likely using social media. People tend to engage with, follow and connect with brands or companies they are interested in on social media. If you don’t have social media you’re missing out.
According to ‘Ambassador’, 71% of consumers are more likely to recommend a brand to others if they have a good experience with it on social media.
One massive advantage of social media is the advertising that comes with it, such as Facebook ads. Social media ads are a lot cheaper than traditional advertising methods. With social media ads you can also build an audience before using paid advertisements. Therefore, your ads will reach your targeted audience. Online advertising isn’t like traditional, offline advertising; you are actively reaching out to those who you know will definitely be interested. Paid advertising on social media platforms allows you to constantly keep track of how your ad is performing. It gives you a real-time analysis, meaning you can improve it accordingly, if necessary.
A wide audience:
Social media is such a powerful tool due to the wide variety of people using it. It’s an easy way to grow your brand awareness, quickly. Here are a few tips that will help you to grow your brand awareness!
Find your audience
Try to find out whether your target audience is on a particular social platform. A way to do this is use a keyword search on various platforms. When posting on social media, you need to grab their attention. Use eye-catching content; images and videos could help. These will attract people to your profile.
Converse with people; listen to people and get involved with their needs. Show your personality and build your credibility.
Measure your efforts by using tracking tools
Measure your social media activity and try to understand what works and what doesn’t work.
Increases conversion rates:
Social media has the potential to increase conversion rates. You can use social media for social proof; people like to believe what the majority believe. Social proof works as it gives people reassurance, if other people like your business then it adds credibility and reliability. Social proof can come in the form of a comment on your Facebook page praising your business, a tweet saying how happy they are with your service, and much more.
Higher chance of being found:
Another positive of using social media is it can give you a higher chance to be found via a web search. Social media profiles can potentially rank in the top 10 results. People nowadays may use social media to search for you. Content can be discovered by people if they search for keywords, hashtags, etc.; so try to make sure your content can be easily discoverable.
Overall, social media is extremely important for your business. If done right, it can increase conversion rates, create brand loyalty and awareness and much more. Social media is so widely used nowadays; so much so that if you didn’t utilise it, you’d be missing out on a huge potential audience.
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