Marketing your Business
Marketing your business is one of the most vital things to do.
Without effectively marketing your business you’re going to potentially miss out on a large audience.
The marketing of your business is what will allow you to progress and grow.
First of all, always put your customers first
Think about their needs and wants, what problem you solve with your business, what they will value and more. You need to think about what will make them want to use your business in particular. Retaining customers and turning them into loyal, returning customers is extremely beneficial to your business; so you need to factor into your marketing efforts to keep in touch with any previous customers and keep everyone happy. It’s important to build relationships with your customers.
Following on from this, you need to know your target market
If you don’t know your target market, you’ll be marketing your business to people who don’t really care. You need to target your marketing efforts to people who need and want what you’re offering. Be sure to do your market research and get to know your target audience.
Do your research
Conducting market research allows you to collect information providing insights into how your customers think. This will include what platforms they mainly turn to for information in regards to your business sector, buying patterns, locations, and more. Knowing all of this information will help you in terms of your marketing efforts. Market research will also ensure you know your competition and what they’re doing for marketing. This way, you can be one step ahead of them and see what they’re missing.
Craft your elevator pitch
The average attention span of an adult is about six to eight seconds. This is the time you have to grab someone’s attention. This goes for in person and online; you only have a short time to engage their attention and get them interested. Even once they’re interested, you still will only have a short amount of time to really sell your business. This is why it’s important to craft an ‘elevator pitch’. An elevator pitch is something that you’ve memorised, perfected and said over and over again. It’s what will get people interested. Perfect this and your chances of gaining customers is more likely.
Continuing on from this, it’s vital to identify your unique selling proposition
You need to give your customers a reason to buy from you, not your competitors. Your business needs to stand out from the crowd, and you need to define what it is that makes you stand out from the crowd. Develop your brand and let people know why your brand is for them.
You must set goals and a budget
When it comes to actually marketing your business, you need to set goals and a budget. Your goals need to be SMART (specific, measurable, attainable, realistic, timed). You also need to allocate a budget to your marketing efforts. Marketing efforts can include web development and maintenance, SEO, advertising, employing staff and more. You need a budget that you can stick to as you cannot simply spend money sporadically.
Nurturing your customers is vital
Customers are the way to success. You need to look after them, encouraging loyalty and them giving recommendations. Simply going the extra mile and ensuring they’re always happy with the service / product you’re providing will help them know you care about them and they are important to your business.
Reviewing your performance is absolutely essential
Monitoring and reviewing your marketing efforts and how they’ve done is vital. You need to know what is working, what isn’t working and more. Do an in depth analysis on every marketing campaign, strategy, and more that you do. You need to determine whether they are achieving the desired outcome. If they aren’t, you can alter what you do and how you do it.
Marketing your business is something you cannot afford to not do. Without marketing your business, you will more than likely miss out on a huge potential audience. As of January 2018, over 4 billion people were active internet users. Marketing will help you reach a small percentage of these users; whereas without marketing, the chance of reaching any of the users is pretty slim.
It's so important to remember that marketing is more than selling your business and what you do. It's about creating relationships and connections.
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