Develop a Website Strategy

  • Introduction

  • Determine Website Goals

  • Design a Website to Meet the Goals

  • Understand your Audience

  • Know and Promote your Value

  • Develop Measurable Goals

  • Conclusion


Developing a website strategy is more about developing some goals and allowing your website to follow suit. It’s about knowing what you want to achieve and how your website will help you achieve these goals.


A website is there to spread brand awareness, enhance credibility, promote skills, generate new leads, and so much more


You need to consider what you want out of your website and how you will create a website that will do this for you.

Developing and defining a website strategy will help you stay on track and keep your goals in mind. It’s important to define your website strategy even if it is a short outline of one. A strategy helps you to get the most out of your website and get the results you want.

Determine Website Goals

Determining website goals gives you something to strive for. They give you a motive, something to work towards. Developing website goals also gives you a more refined energy when looking into creating your website and actually writing the content for it.

You will need to think about where your business is possibly lacking and needs some extra help or guidance. As mentioned, a website is there for many reasons, including;


Generating leads

Establishing credibility

Validating skills

Establishing yourself as a thought leader


And so much more. There are so many goals your business can have in regards to a website and it’s important to always keep these goals in mind. Your goal will determine what content you use for your website and the approach you have towards it. Defining goals also benefits you in the long run by giving you something to measure your performance against.


Your website strategy needs to start with goals


You need to define clear goals and this will help you build a website around these goals, to help meet them eventually.


Design a Website to Meet the Goals

As mentioned in the previous section, once you’ve got your goals, you can then build your website around them. It’s important to always remember your goals and make your website content relevant to what your business needs and wants.


All content will differ with different goals


Wanting to generate leads will mean the website will include more call to actions and more persuasive content, however wanting to establish yourself as a thought leader will mean your website will have more content in the form of blogs and guides to show your knowledge and expertise.

Your goals will determine the content. That’s why it’s so important to define goals that are relevant to your business and will actually make a difference and/or mean something.

Understand your Audience

Another thing about your website to consider is your audience. You need to fully understand your audience and fulfil their needs and wants. Think about what your audience are attracted to and what engages them.


When building your website you need to always keep your audience and potential customers in mind


You need to make sure that you think about what they will want from looking at your website; what they want to gain from their experience. Once you’ve thought about this; give it them! Experiment with different approaches until you find the perfect one.

The content on your website needs to be persuasive as well as engaging and interesting. It needs to spark people’s interest and give them something new and exciting to read; rather than just a plain old website that adds no new value to their life.

Know and Promote your Value

This brings us onto this section; adding value. It’s very important to know and add value.


You need to know your value and know what your business stands for


You need to clearly demonstrate that you know your businesses value and you’re not afraid to show other people what you’ve achieved as a business and what you’re proud of. You also need to show potential customers what value you can add to their lives; what you can do for them, and what you’ve done for customers in the past.

Showing that you know your value and you’re not afraid to show it off (not in an arrogant way) will inject a sense of trust into people’s minds. Indicating the potential value you can add to people’s lives will make them interested and intrigued; with a desire to see what you can do for them. You will automatically seem credible, trustworthy and reliable simply due to the value you’re sharing and promising. The more value you promise to add to someone’s life, the more they’ll feel attracted to using your business.

Develop Measurable Goals

Before, you developed website goals. Now it’s about developing measurable goals for the future of your website.


It’s about defining certain metrics that you can measure and goals that you want to reach


It’s important to define what metrics you want to measure as that way you know exactly what you’re looking out for each time you analyse your website and the performance of it. It enables you to see improvements along the way and if anything isn’t working as effectively as it should. This way, you can improve your website and hopefully see the improvements over time through the metrics.

Try to assess your website every 3 to 6 months. This way, you can really analyse the data and give any improvements you’ve made enough time to give you suitable data.


Having a website is so important. Having a website strategy, however, is often overlooked but a lot more important. You need to define clear goals and a clear strategy before you begin writing anything. Your clear goals and strategy will be the foundation to lay your content on. 


Before even writing the content for your website, you need to understand your goals, audience, metrics, value, and more


It’s about writing it all down into a strategic plan and understanding how each makes an impact on your website content. Without knowing your goals, you’re not going to be able to write your content as refined as you would be able to with clearly defined goals. Your goals are the backbone structure to what you write and include on your website.

Your website is a place wholly dedicated to your business and your businesses team. It’s important to make it count.