As a business, you’re going to have dream clients. The clients that matter to you the most; the clients that your services/products are, unbeknowingly, built for.
It’s all about defining your business; your services/products, your message, your values, and so on
Then it’s about searching around for your dream clients, finding where they’re located online and who they turn to for solutions similar to yours, or better yet, if they’re looking for solutions similar to yours. You then need to nurture these dream clients and show off your personality and authority. The more authority you can build, the better. People trust those with higher authority and higher relevance.
Your dream clients are simply the clients that need and want your services or products. They’re clients that matter the most to you.
To begin with, you want to find your feet. You want to build up your brand and everything that comes with it before you begin trying to find and attract your dream clients. The beginning includes…
Building a personal, reputable brand
As a brand, you need to build up your authority and personality. You need to show people your human side. Later on down the line, if your dream clients find your business; they’re going to want you to have a built up reputation and they’re going to want to see your personality shine through. It enables people to trust and understand you.
Building a website that converts
Your website is what people are more than likely going to land on when they first find you. This is exactly why your website needs to be optimised, high quality and brilliant. It needs to instil trust and confidence into people. If your dream clients find a low quality, outdated website that provides no entertainment or information, they’ll feel negatively towards you and click off.
Crafting a unique message
You must craft a unique message, essentially; a mission statement. You need to tell people about your business, business goals and so on. This is important as it’s a short statement that lets people get to know your business immediately and automatically understand the goals and missions your team have.
Defining Your Dream Clients
In order to find your dream clients, you’ve got to define them. To define your dream clients you’ve got to go through a few various stages. The first stage, defining your business. Ask yourself questions such as…
What industry are you in?
What are you selling and why?
What values does your business have?
What’s your brand message?
And anything else relevant to your team. It’s essential to answer these questions as it will then help you to answer the next questions…
What pain points are you targeting?
Why do people need your product or service?
And again, anything else relevant. This immediately begins to build up a picture of your dream client as you’ve determined what pain points you’re solving, so therefore what pain points your dream clients must have. Once you understand this, it’s then time to build up a proper image of your dream clients by asking questions such as…
What age are they? Gender? Location?
What are their interests?
What jobs do they have? What industry do they work in?
What income do they have, or preferred income do you want them to have?
And so on and so forth. Answering all of these questions and perhaps more if you so wish allows you to build up an accurate description of who your dream clients are.
Once you’ve built up this description of your dream clients, you then need to research and find them. It’s a matter of using Google, social media, and any other suitable platform to find the exact people you need.
This step may be the hardest step, but the easiest to explain.
You simply have to take to the internet to find groups of people who match your description; whether it be loosely or completely
Make sure to find people who only match a few things, as these people can still matter to your business but not as much as those people who match your dream client profile perfectly.
Try to identify as much as you can about the people you find; perhaps categorise them and make lists of people to help you further understand where people stand and who the most important groups of people are.
Research into your dream clients is unique and individual, you can do it in whatever way you like, it’s just simply about finding those specific people who match your description the best.
Upon finding your dream clients, you’re going to want to approach them. However, you’re not going to want to be too full on in your approach and seem overly aggressive or forward. You need to approach them at the right time with the right content.
Email or call?
You may be wondering whether to email or call them, or another form of communication. It’s completely up to your business and the approach you want to take. Emailing is often the best form of communication as it gets sent directly to them, but gives them time to read it and fully digest and understand the information being sent to them. It doesn’t put people on the spot like phone calls do. An email is a passive way of approaching people as it gives them time to respond if they want to, and you’re not forcing your business onto them.
Crafting the message
Address: You must address your email directly to someone. It needs to be personal, human and authentic. The more personal you are with someone, the better, as it grabs their attention and makes them feel special. It makes them aware that the email was sent to them only and it’s not a spammy or desperate message.
A personal hook: Your personal hook needs to be genuine; it needs to be something that will get people intrigued, interested and entertained. It’s very much like an elevator pitch, but without trying to sell yourself too much.
Introduce yourself and how you can help: When you’re contacting your dream client, you must introduce yourself in a formal yet friendly manner. Tell them a bit about yourself and your business, as well as explaining how you can help them or others.
A call to action: This is an obvious one. You need to include a call to action within your email that allows people to take a logical next step if they so wish, even if it is to email you back.
When contacting your dream client, you need to make sure you’re not too cocky or confident. You need to be formal yet friendly and let them know who you are, what you do and how you can help. You need to give them all the information they need, in an entertaining and educating manner.
This follow up should only occur if you don’t get a reply from the recipient within 7-10 days. People are busy, you’ve got to give them time to think and time to consider what you’ve delivered to them. Be patient and wait for a response, but if you do not get a reply, try again between 7-10 days of delivery.
When you’re following up, don’t be forceful
Follow up in the same way you previously contacted them, whether it was an email or a phone call or something else. You’ve got to be tactful and friendly, rather than come across as annoyed or agitated. Just assume they didn’t see your email - or, ask if they received the email and if they didn’t, outline what you said in it.
This little nudge will hopefully help push people in the right direction. You’re once again making them aware of your business and who you are, which hopefully engages them again. They may not have seen your email, so sending another gives you another chance of being seen and noticed by them.
If you successfully connect and talk to one of your dream clients, it’s then that you must focus on building a relationship and a connection. It’s vital to build relationships with your dream clients as it allows them to trust you more and feel confident in you.
Building relationships with dream clients is simply a matter of being friendly, helpful, personal and providing the best customer service you can
You want your dream clients to feel welcomed and safe when they communicate with you; and you want them to feel as though your business really cares for them.
The stronger the relationship you can build with your dream clients, the more chance you have of them becoming paying customers. Once they become paying customers it’s essential to then keep the relationship strong as they will turn into loyal customers and return back to your business, or speak nicely of you.
Finding your dream clients may be the toughest part, but then it’s about having the confidence to pitch to those dream clients and provide the best service your business can possibly provide.
You will need to truly explore your business and services in order to truly explore your dream clients
You need to define what you do and why you do it. The more in depth definition you have of this, the better chance you have of finding the people who will matter the most to you. It’s vital in business to find and nurture those who matter the most to you and will bring in the most business as it helps you prosper and grow.