Growing your following on social media is not just as easy as clicking a button and you’ll instantly gain 1,000 more followers. You need to nurture people, find an effective strategy, use data to come to realistic decisions, experiment, and so much more. It’s all about giving your target audience what they want.
Social media is not something that all businesses will want to take part in or use. It’s a matter of whether it will work for your niche and target audience; and this, you will have to find out yourself with a bit of research. Research your audience and find out if social media will be effective for them. Read on to find out a bit more about understanding your audience and the importance of it.
Everything you do on social media is unique and will be a test
A test to see what works and what doesn’t, and everyone’s strategy will be unique. You will need to find a unique strategy that gets you more engagement and gets more people interested in what you do. This unique strategy will then, hopefully, assist you in growing your audience.
Understand your Audience
On social media, one of the most important things to know and understand is your audience. You need to identify who they are, where they are, what they enjoy and engage with, and so on. Without this clear understanding, you won’t be able to refine your tactics and strategy. Refining your tactics and strategy means your content is targeted and will engage the right people.
There are some all important factors to consider and understand. These include…
Demographics: age, gender, location, income, etc.
Behaviour: likes, dislikes, hobbies, etc.
What platforms are they on?
Looking at competitor’s audiences
All of these factors will enable you to build up a true insight into your target audience and completely understand them.
The more you understand them, the more you will reach them
You will be able to fully refine your marketing efforts to earn more engagement and interest your target market more. The more interesting your content is, the more chance you have of your following and audience expanding.
Produce Valuable Content
In 2017, it was said that 77% of adults purchased products or services online - and 46% of them said they rely on social media when making this decision. This essentially means that the content you send out and your social media accounts need to be attractive and engaging. Your content needs to add value and interest people.
Try to focus your strategy on creating content that will assist people in making any decisions in buying into your business
The content needs to be engaging, enticing and entertaining. It has to be eye-catching. In order to gain more followers and attention on social media, you have to put effort and energy into producing content that enables people to see worth in following you.
Some great and different content ideas include…
They are visually appealing and engaging, as well as easy to share.
Moving image, animation, quiz, video, etc. - they all create an experience for your target audience to take part in.
Tweets with images get 18% more clicks, 89% more likes and 150% more retweets. Photos on Facebook posts receive 53% more likes than the average post, receiving 104% more comments.
In order to grow your social following, it’s absolutely essential to be active and keep up-to-date with what’s happening. It’s all about ensuring you’re posting that engaging content as many times necessary to attract and engage more people.
It will be a matter of experimenting and determining what works for your business on each platform
You will need to use data from experiments and decipher how active you need to be to earn the highest amount of engagement possible. Every business is different, and so is every audience, which means it’s crucial to find your unique strategy that performs the best. Without finding this unique strategy, you’re never going to perform the way you wish to and attract the audience, or amount of audience, you want to.
When you’ve experimented and found a strategy that works for you, stick to a schedule and ensure that the schedule is still gaining you constant engagement and assisting you in the growth of your social media following.
Social media is about being social. It’s about creating connections and building relationships with people. These connections and relationships are essential for all businesses in acquiring and retaining customers, as the more connected and positive a customer or potential customer feels about a business, the more trust they’re going to put into said business.
You must always monitor your social media accounts and engage at any opportunity
Even if this just means liking, retweeting, sharing, replying, etc. to posts you see on your timeline made by potential customers or your target audience, do it! Whatever engagement you can do, you must do it. The more engagement you do on your social media account, the better, as it makes your business look approachable and human, rather than just on social media for your own benefits.
Try to respond to whoever you can, whenever you can. Message people, tweet people, get involved in discussions; anything you can do to start a conversation, do it. It makes your social media account look real, trustworthy and human rather than just a faceless business. The more human you present yourself, the more people are going to take an interest and follow you.
So how do you make the most of each platform? Below we have compiled short lists to get you started in the attempt to grow your following on social media.
Make images part of your content strategy
Facebook ads: target users who already like other pages in your niche
Using Facebook groups is a good way of reaching potential customers
Videos can also be beneficial to use
Connect with other business and accounts, share their content, etc.
Use hashtags to find discussions and conversations in your niche
Share interesting content even if it’s not yours
Encourage employees to add their role to their profile
Find groups that are talking about your industry, and join in on conversations
LinkedIn ads are a good way to target new people
Can easily find popular hashtags to do with your niche using the search function
Remember it’s not always about visuals - captions are important, too
Instagram stories can be beneficial
To grow your audience is a continuous battle. You should be striving to always grow your audience and always find new ways of attracting, engaging and entertaining your target audience.
The way social media works has changed and evolved a lot throughout the years. But it still remains a social platform that is built for meaningful interactions and connections. If you give people valuable content that will make building these connections worth it; you’re doing something right.
You need to add value to people’s lives
The more value you add to their lives, the more likely they are to follow you and keep up-to-date with your content.
In order to find the most valuable content and the content that matters the most, you must experiment. You must continuously experiment and use data to determine the best avenues and routes for you to go down. It will be ever changing, but it’s vital to keep up-to-date with it in order to retain existing followers and obtain new followers.