When you have a website, it’s important to make sure you make the most out of it. You want to utilise it to its full functionality and take full advantage of everything your website can do.
Your website is a dedicated place
A place where you show people who you are, what you do, how your business can help people, your values and beliefs, and so much more. Whilst it’s important to be professional, it’s also just as important to be human and show your personality. Be authentic, this way people can trust you. People favour authenticity and credibility over professionality.
So, how do you get the most out of your website?
Keep it Updated
Your website must be constantly updated. If the content on your website is outdated and old, it’s going to seem unreliable and untrustworthy. You need to make sure that if any of your website content becomes outdated; you alter it immediately to keep it updated and fresh.
As a business, there are almost always going to be new developments and important updates
Your website should be the first place where you showcase these developments and updates. This is because your website is where the majority of your potential customers are going to visit regularly, which makes updating your website effective for two reasons…
It interests and excites them as they see new updates that could benefit them
It also shows to them that your website is new and fresh, with clear evidence that you use and update your website regularly
An old, outdated website discourages and deters people, especially when it comes to making business decisions. If people see your website is newly updated, they’ll feel that you are reliable and your credibility will automatically increase.
Another important thing to remember is that search engine crawlers like websites and webpages that provide fresh and new content. They favour websites that are regularly updated and therefore; the more you update your website, the higher ranking you’re going to achieve in search engine results.
Keep it High Quality
The website you own needs to be of high quality; not just the content or imagery. Everything about your website - its structure, navigation, architecture, etc. - needs to be high quality. It needs to be accessible by absolutely everyone.
To begin with; the website itself
This comes down to the website builders, if anything, but also you for making an informed decision after searching for a good quality website builder. The structure of your website, the way people can navigate and use it, how accessible it is, and so on; is so important. The easier your website is to navigate, the better experience your visitors are going to have. The better experience they have, the more chance they have of converting.
Then; your imagery and content
Everyone knows that to be effective, imagery needs to be high quality and eye-catching. It needs to be the correct size and dimensions, as well as being the optimum resolution for your website. This is all down to you and your knowledge of your website; knowing what sizes certain images should be, etc. As well as your imagery, your content needs to be high quality too. You need to make sure all your content is grammatically correct, all spelling is right, and it all makes sense. If the content of your website is not high quality, with multiple mistakes, it can reflect negatively on your business and will give visitors a bad experience.
Optimise for Google
Owning a website means you want to be seen. And to be seen, you’ve got to optimise the website for search engines. This is SEO, search engine optimisation, the process of increasing the possibility of your site being seen by more people.
SEO is about using keywords and phrases that you know your target audience will search for when looking for a business similar to yours
This means doing your research on tools such as Google AdWords Keyword Planner and so on, or even doing keyword searches yourself to see what appears in the search engine results. This way, you get a clear understanding of the keywords businesses in your niche are using and what keywords are popular for audiences similar to yours.
Once you understand what keywords and phrases are popular, it’s then a matter of injecting them into certain pages so that search engine crawlers can pick out these keywords and seek out your pages when a relevant search is made to those keywords. The more relevant your keywords are to a search query, the higher the ranking.
Here are a few of our SEO articles to help you get started or help you understand SEO more…
SEO Mistakes to Avoid
10 Quick SEO Tips
Give Visitors What They Want
Your website visitors are there for a reason. If you’re a business selling wedding bouquets, website visitors are going to be interested in finding wedding bouquets, not video games.
Effectively, this means you’ve got to remember to give your website visitors what they want
Give them information they came to your website for; give them content that adds value to their lives and makes them want to continue reading. The relevant information that your website visitors want needs to be given to them straight away. They need to be able to find the information they wish to have, with no hassle or navigation issues.
You want your website visitors to get the most out of your website too, so you need to keep all the content relevant and on topic.
You must be sure to utilise your website to its full advantage. This involves filling in all possible boxes for content, links, etc.
Be sure to completely come to terms with your website and its functionalities. This way, you can easily see what else needs filling in and how you’re going to do it. Functionalities can include…
Social sharing icons
Call to actions
Footers and headers
And so on. It’s absolutely vital to complete all this information to ensure your website is 100% completed.
A website that is not completed, with sections or parts missing, can look untidy or unprofessional
You need to fill in as much information as you can, or, as you deem feasible and enough. If there are sections you choose to not complete, try hiding or deleting them from your website in order to get rid of any possible default content.
Your website is all about you. It’s all about the business you’ve built, or are a part of. It’s all about giving your target audience the content they want about your business, using language that is persuasive and engaging to grab people’s attention.
To make the most out of your website is to fully optimise it, fully complete it with your target audience in mind and make it the best and highest quality it can be. You need to produce content that is interesting, engaging and entertaining. Your content needs to make a website visitors time on your website worthwhile - you need to give them the best experience possible.
Your website must be professional, authentic and genuine
These factors help build up people’s trust towards you; giving them more of a reason to be converted into a lead.