Facebook, with over 1.4 billion daily users, is one of the best and most effective ways of reaching new audiences. It gives more people the chance to find you and connect with you.
When using Facebook, the main goal for the majority of businesses is to attract new people
It’s all about getting your content in front of new people; the right people, the ones who are going to take an interest. But why not take it that one bit further and use Facebook to generate new leads? Generating new leads is all about generating likes or engagement from people that may eventually turn into paying customers or clients.
To begin generating new leads, you first need to understand the two main types you can produce on Facebook.
Types of Leads
A lead is described as a “person who has indicated interest in your company’s product or service by giving you their information in some way.” This interest through information can be in the shape of filling in a form, requesting a demo, completing a survey, and so on. A like or share from someone isn’t a new lead.
Direct leads are generated when you share content linking directly back to a form on your website. This is where people can then exchange their information for an offer, e.g. an eBook.
This is where Facebook is the beginning of the path to conversion. For example, you share a blog post that has a call to action at the bottom which then takes them to the landing page where they are converted to a lead. This almost makes it an all round nicer experience as people aren’t forced into exchanging information right away, and will only exchange information if they so wish to continue clicking through.
Posts to Help you Generate Leads
So you may now understand Facebook and lead generation a little more, but here’s some post ideas that can actually help you generate new leads…
One of the simplest and easiest ways of generating leads is to do it directly; linking to a landing page that has lead generating offers. When you’re posting a link to a landing page you need to make sure you’ve got a high quality, optimised image that gets people’s attention straight away as well as having an engaging and interesting headline. You will want to tell the readers what they’re going to earn from clicking a link; you have to answer the question, what’s in it for them?
Again, this is a simple and easy, yet effective way of generating leads. When you share your blog posts you need to remember to have an eye-catching title, engaging text on the post itself and a high quality, nice image. In order to generate leads, you will then need to include a call to action within the blog post itself, giving people a solution, an offer, something else they want to learn about, etc. This way - you’re sharing valuable content whilst also giving people the chance to travel further if they so wish.
Links to landing pages in image captions
When posting on Facebook, images are widely known to be vital. Posts with images get around 2.3 times more engagement than posts without images. This heightened engagement level could be converted into a higher lead generation simply by linking to either your website, landing pages or any other lead generation pages in the caption that work cohesively with the image. This way, people who take an interest in the image can click through and take further interest if they so wish. Remember to shorten your links, too.
Pinning a post that you’ve found to be brilliant for lead generation is simply highlighting it and ensuring all website visitors see it. A pinned post appears at the top of your page, and you can pin any post you like. They ensure that anyone who visits your page on the off chance will see it immediately, and if the post is eye-catching and engaging enough, it may tempt them to click through and read further.
Run a contest or giveaway
Contests and giveaways are some of the best ways to get people intrigued and involved. People love the idea of winning something for free or do something that interests them for a chance to win a prize. When people enter a contest, you have essentially generated a lead; they’ve given you information in exchange for a potential prize. Your contest or giveaway needs to be run legally, with all rules abided by, it needs to be compelling, eye-catching and engaging.
Facebook is, as mentioned, one of the best places to reach new audiences and find new people. Facebook advertising gives you extremely sophisticated targeting options to make sure you’re reaching the right new people, with things such as location, age, gender, interests, etc. With Facebook advertising, you can extend the reach of some of the best lead generation posts you’ve made. To learn more about Facebook advertising you can go over to our article here.
Lead ads allow users sign up or exchange information on lead generating offers/content, without even having to leave Facebook. Lead ads auto populate the forms, making it easier than ever for users to submit it. As with everything else you do on Facebook, it needs to be eye-catching and attention grabbing, with an offer too good to miss.
As a business, you’re going to constantly be wanting to generate new leads and bring in new potential paying customers. You may perhaps have thought that the only way to generate worthwhile leads is through Google advertising, but this is not the case.
Using Facebook to generate leads is easy to do.
It’s all about making your content so interesting and intriguing that people feel it necessary to exchange information or continue clicking through
Facebook also enables you to specifically target anything you do, similar to Google, ensuring that the content you write is definitely getting in front of the people most likely to share information and become a lead.
Facebook allows you to reach new audiences that you may never reach if you weren’t using Facebook. As well as lead generation, it’s important for building connections and relationships with people showing some interest in you; to make them feel welcomed and positive. The more positive people feel about you, the more chance you have of them becoming leads.