Search engine optimisation (SEO) is extremely important in improving your rankings in search engines.
It involves using keywords and phrases that people, more specifically your target audience, will and can use to find your business or a business similar to yours. That’s why it’s crucial to take some time to focus on SEO; as, without it, how are search engines going to rank you? In addition to this, search engines can choose to rank you how they see fit… which means, your website could be ranked quite high dependant on your SEO. With a higher ranking, you’re going to be seen as more trustworthy and credible - people trust search engines and they trust the results they bring up.
Now you know how important it is, you won’t want to miss the opportunity to complete your SEO
It may be a struggle to begin your search engine optimisation, and if it is, here are 10 of our favourite SEO tips…
Tip 1: Choose an Effective Keyword
Before you can even start optimising your site for search engines, you must choose an effective keyword.
Keywords are what your target audience will use to find a business similar to yours
This involves a large amount of research; you need to become fully aware of what keywords people are using to find websites similar to yours.
There are a multitude of tools to find keywords and specific phrases that are popular. Google Keyword Planner is a free tool that will allow you to see an estimate for the amount of times the phrases or keywords are searched. From this research, you’ll be able to fully understand what keywords will be best for you to use.
The best keywords and phrases to use aren’t always the ones that are searched the most often. It’s about choosing an effective keyword that people will search for, but not everyone in the world is searching for it. This will, automatically, reduce your potential website visitors to people who are certain on what they want to find as they have searched a very specific keyword or phrase with a very specific outcome in mind.
Tip 2: Put the Keyword in your Page Title
This makes the website experience better for everyone; the search engines as well as the actual visitors.
You need to include the keyword of that specific page in the page title. Whether it be a page on your website, a blog post, and so on - the keyword you’re focussing on needs to be included within the page title. It tells search engines immediately what the page is about, and it tells visitors to your site that they have reached the page they wanted to reach.
The title of any page needs to be kept short and sweet, not too complicated
It needs to get straight to the point, as well as being attractive and eye-catching.
Tip 3: Put the Keyword in URLs
Search engines will determine what the page is about through a multitude of factors; URLs being one of the most important factors.
Having URLs that are related to that certain page or blog post work better for search engines
It allows search engines to completely understand what is on the web page, which automatically puts you in a better position for a good search engine ranking. Make sure to keep your most valuable keyword/s close to the back slash - e.g. www.examplewebsite.com/redhighheels, with ‘red high heels’ being the keywords you’ve chosen to use.
Tip 4: CTAs
People fail to realise that SEO can be improved by call to actions and the links within the CTAs.
CTAs improve SEO as it is automatically increasing the amount of internal links within your website
This internal link should go to another landing page on your website. Internal links are often praised as they strengthen the overall optimisation of the site. Internal linking allows for much easier navigation; especially for spiders that crawl your pages to find out the purpose of each page.
Tip 5: Increase Amount of Inbound Links
Inbound links, however, can be seen as much more important than internal links. Inbound links are links that lead back to your site, from another website. Those sites with an amount of high quality inbound links will automatically rank higher in search engine results.
Whilst the links are important for SEO factors, they’re also significant to website visitors, too. They send website visitors back to your website - and it instantly indicates your worth and quality. Inbound links don’t necessarily have to be from websites that have chosen to mention you - they can simply be from websites such as directories, articles, comments on other websites, and so on.
Any chance to create your own inbound link should be taken
Tip 6: Write for Humans
Whilst it is very important to have keywords and phrases prevalent within your website, it shouldn’t just all be faceless keyword stuffing with the hopes of earning a higher ranking.
Remember who you’re writing for and who’s going to actually read the content
Search engines may crawl your page, yes, but they won’t be digesting the information you’re aiming to get across. It’s important to always put your readers first, not search engines. You may be under the impression that search engines won’t reward/rank you as high as before by following this method, when, in reality, they’ll reward you for being genuine and credible.
Tip 7: Write Relevant Meta Descriptions
A meta description is what comes up underneath page titles in search engines.
It’s important to spend time crafting this and making sure it’s relevant and compelling
As a usual rule of thumb, search engines don’t react well to duplication. Usually, content that is repeated throughout websites or on different places, will get penalised by search engines. This is why it’s important to ensure you’re not taking content off your page and simply placing it into your meta description. You need to write unique descriptions that describe the page well, include possible keywords and get straight to the point about what that specific page is about.
Tip 8: Use the Right Keywords in your Images
You may not think that using keywords for the titles of your images is useful, but it enables search engines to read the images you’ve included and understand your page a bit more.
Search engines have a specific tab for images, and just like normal searches, images are ranked in terms of their relevance. People search for images using keywords, too. It’s important to give the images titles that are enough to tell search engines what they are; as well as enough to create a positive user experience for those who perhaps cannot see the images.
Try to make sure everything on your web pages is relevant and link back to a specific keyword
Tip 9: Guest Blogging
A great way of showing your expertise to a completely new audience is blogging on a companies blog that is in a similar niche to you. This way, you know you’re reaching an audience that will take interest and be engaged by the content you’re writing.
Guest blogging is one way to improve your credibility and reliability, as well as increasing the number of links back to your website
You can then link back to your website - which strengthens your inbound links - and show readers who are interested where to go to find you.
Tip 10: Consistently Create and Publish Unique Content
This tip goes for anything, not just SEO.
It’s vital to consistently publish content that is relevant, unique to your company, engaging and educational
Consistently publishing content enables visitors as well as search engines to see that your website is regularly updated and kept fresh. This ‘freshness score’ is easily affected and improved by uploading new and unique content regularly, which then works effectively in terms of improving your search engine ranking.
As well as keeping this ‘freshness score’ up, it’s important to consistently publish unique and helpful content to share your expertise and knowledge in your niche. Sharing your expertise indicates your worth.
Search engine optimisation is very important. It’s crucial in being seen by search engines and improving your rankings. The better your SEO is, the more opportunity you have in ranking higher in search engine results.
However, you can’t simply just think about keywords and phrases for SEO. Search engine optimisation comes with factors such as the content you create, the copy you write, and so on. Whilst you and your team need to ensure everything is done with SEO in mind, you also need to remember that the search engines aren’t the ones who are going to be reading your content. Obviously, SEO is important to get the people who are going to be reading it, to read it - but you need to remember to be human and realistic.
Show your expertise, use keywords and phrases that will improve your ranking, but stay true to your brand and become a business with a face
Try to move away from being a faceless corporation who simply want to be ranked high in search engine results. Be the business your readers want to listen to.