Content promotion is the activity that will get your hard work noticed. Failure to promote content will simply lead to a decline in engagement, views and overall reach.
Effective imagery is key to great content. Getting your imagery right is one of the main tasks to gain engagement and interaction. People will automatically see your brilliant imagery and react positively.
Often, social media is disregarded in most situations. However, it's one of the easiest ways of building relationships with people and guiding them to become a client. So, how can you use social media to close deals?
Conversions are extremely important in business. They are what gets businesses one step closer to gaining a client - or, what gets them a client. Do you fully understand conversions, the importance of them and conversion paths?
A landing page is something that gives visitors the information they need and want. The page can also be used as a way to persuade people to take a desired action. This is everything you need to know about landing pages...
Not all website visitors are going to make a purchase or a conversion the first time they visit. That's why it's important to ensure you're getting your business back in front of them and persuading them to visit again.
You may be guilty of always focussing on the design elements of a website, especially in a redesign. However, another extremely important factor you must always factor in is your SEO. Here are some mistakes to avoid...
Facebook advertising is not as easy as it looks. It's not just a matter of boosting a post or a page, it requires in-depth thinking and analysing. If you're thinking of advertising with Facebook, here's everything you need to know.
Writing content may seem easy, and it may be something your team does every single day. But, do you stop to measure and analyse the content? Do you know the importance of analysing content?
Blogging automatically indicates your level of expertise and knowledge. This immediately allows readers to build up trust and gain confidence in you. Trust is very important, especially in B2B relationships.
Email marketing is an effective way of knowing you've definitely reached your audience. However, it's not just a matter of writing some text and hitting send.
Mission and vision statements give your business a clear sense of direction. They map out the future for your business and shows the team the goals for a certain time frame.
A/B testing gives you the chance to optimise a certain element of your strategy based upon real data. You can change various elements, experiment with everything and see what brings the best performance.
A long term content plan allows your business to see exactly where it plans on going in terms of content and how the content will help reach the end goals. Long term content plans help everyone follow a path.
Higher engagement levels are what most businesses aim for on Facebook, but do they know how to do it? It may seem impossible when, in reality, it's possible for anyone. Here's how...
Social media reports are absolutely essential in understanding the performance of your social media efforts. When done well, you'll be able to see your progress with social media and continuously improve your efforts.
Client happiness leads to loyalty. It's imperative to keep your clients happy and feeling positive about your business. Going above and beyond for your clients is one of the most beneficial acts.
Ideal client profiles allow businesses to know who they're targeting and what to do when acquiring these clients. Having ideal client profiles enables your business to focus on those who matter.
Sending an email out without checking it beforehand will only lead to negative results. It's important a generic checklist is compiled to check every single email before sending it out to your subscribers.
Email marketing isn't as simple as just writing an email and sending it out. There are certain things you must do and certain things you mustn't do. Complying with these rules makes for the best email.
Search engine optimisation is the process of making your website and content optimised for search engine rankings. It essentially improves your chances of being shown higher in these rankings.
Blogging is one of the easiest ways to share your knowledge and expertise with your target audience. A blog automatically improves your reliability and credibility; making it easier for people to trust you.
Without marketing your business, how are people going to see you? Marketing is absolutely essential; and there are endless strategies that your small business can focus on to gain more recognition.
Attracting new customers should be an ongoing, continuous cycle. As a business, you will need to keep discovering new and enticing ways to find new customers.
For a business, good customer service is absolutely essential. You need to deal with customers with a positive and delightful attitude to give your customers the best experience.
Your website is one of the most important things to have as a business. This is exactly why you need to have a detailed strategy with goals and a path carved out to reach these goals.
Without researching your audience you're not going to know them to the extent that you should. It's vital to explore your audience and different research methods to find everything you can.
People turn to Google to search for things they want. Advertising with Google ensures you get your website in front of a much wider audience, searching for something very specific.
Networking events are brilliant for reaching a wider audience that you may never have reached without attending. They're places for you to build relationships and begin the buyer's process.
Social media is a mixture between posting valuable content, engaging and interacting with people, building up relationships and more. But how do you grow your following?
Landing pages are designed to attract new customers and generate more leads. They're designed around visitors taking a desired action, so it's important to make them engaging and interesting.
Conversions occur when a visitor takes a certain action you want them to; and conversion rate optimisation is optimising your page for easier navigation and a higher conversion rate.
A large majority of people turn to their mobiles when searching for something. That's why it's so important to make sure your website is mobile friendly and accessible by all.
Essentially, website traffic doesn't matter if you're not getting any conversions. Conversions are what makes people paying customers, or are what help you eventually turn them into paying customers.
As a business, content is going to be one of the most important things. This is why it's vital to build a content strategy; a roadmap that will outline the direction you're going in and how your content will help you reach your goals.
Emotions are some of the best ways to attract and engage people - it makes people feel real things. The more you can make people feel an emotion, the more inclined they feel to take action.
Facebook is brilliant for reaching new, wider audiences with engaging and interesting content. Through Facebook, you can build new connections and relationships, as well as generating new leads.
Content, whatever format it takes, is designed to attract and engage your audience. You want your content to be read. It needs to be eye-catching and interesting, in a hopes of getting more clicks.
Your website is your dedicated place. It's where you aim to attract, engage, interest and convert potential customers. But how do you get the most out of your website and ensure best results?
You may think your engaging and interesting content is enough for an email campaign, but, in reality, it's far from enough. Your email needs to be perfectly designed with your audience in mind.
Understanding your website metrics, and which are most important to you, is essential. It enables you to see your performance and determine what needs improving to better your results.
Creating content is all about making it interesting, engaging and entertaining. It's all about understanding what your audience want and understanding what goes into content.
As a business, your dream clients are the ones that matter the most to you. They're the ones who have the exact pain points that your products or services solve, and who NEED your business.
To nurture a lead means to give them targeted, timely and personalised content that helps them progress down the sales funnel towards becoming a paying customer. Here are some brilliant lead nurturing tactics!
LinkedIn has over 500 million users; it's full of business professionals and those interested in business. LinkedIn allows you to get in front of people you may never have before, and LinkedIn advertising enhances this.
Social media is, quite obviously, a social platform for communications and connections. Social media enables your potential customers or customers to talk about any issues or inquiries they have, more directly.
To run a competitor analysis gives you new information about your competition and their audience. It allows you to see what they're doing, if it's effective and how their audience respond.
Social media platforms are working to get content in front of people that matters most to them. It's about giving people the content they want. So what are the different algorithms and how can they work in your favour?
Before you begin your social media strategy, it's vital to form a cohesive plan that includes your goals, your values, what content you want to publish, and so much more.
Twitter makes it easy to find new people; everyday. It's the easiest place to join in on discussions and conversations to begin building relationships. Read our guide on nailing your Twitter strategy for your business!
It costs five times as more to get a new customer than it does to retain an existing customer. This is why it's more beneficial for your business to keep customer retention high, but how do you do this?
Email marketing is one of the most effective ways of getting your content directly in front of people; people that are interested. However, it's not just as easy as writing your content and sending it...
A call to action is what entices visitors into taking a certain action that converts them. Your call to action's need to offer value and give benefits to visitors to grab their attention.
Your eCommerce platform is there to sell. It's there to gain conversions and capture great leads. However, you will need to design and optimise your platform for sales.
Worldwide, there are over 3 billion users on Facebook, Twitter and Instagram. And that's only three social media platforms! A social media marketing campaign exposes you to this vast audience.
On social media, you will need to experiment and find the most effective posting frequencies. It's important to find these as it will affect your performance and results.
As a business, email marketing is a great way of getting content directly in front of potential customers. You need to be continuously growing your list of potential customers.
Twitter Promote Mode puts your Twitter account and its tweets into an automated ads programme that automatically promotes 10 of your tweets each month.
Webinars are brilliant ways of sharing your knowledge and expertise, building up your credibility and reliability. They attract new, wide audiences.