Content promotion is the activity that will get your hard work noticed. Failure to promote content will simply lead to a decline in engagement, views and overall reach.
Effective imagery is key to great content. Getting your imagery right is one of the main tasks to gain engagement and interaction. People will automatically see your brilliant imagery and react positively.
Often, social media is disregarded in most situations. However, it's one of the easiest ways of building relationships with people and guiding them to become a client. So, how can you use social media to close deals?
Conversions are extremely important in business. They are what gets businesses one step closer to gaining a client - or, what gets them a client. Do you fully understand conversions, the importance of them and conversion paths?
A landing page is something that gives visitors the information they need and want. The page can also be used as a way to persuade people to take a desired action. This is everything you need to know about landing pages...
Not all website visitor's are going to make a purchase or a conversion the first time they visit. That's why it's important to ensure you're getting your business back in front of them and persuading them to visit again.
You may be guilty of always focussing on the design elements to a website, especially in a redesign. However, another extremely important factor you must always factor in is your SEO. Here are some mistakes to avoid...
Facebook advertising is not as easy as it looks. It's not just a matter of boosting a post or a page, it requires in depth thinking and analysing. If you're thinking of advertising with Facebook, here's everything you need to know.
Writing content may seem easy, and it may be something your team does every single day. But, do you stop to measure and analyse the content? Are you aware of how important it is to analyse the performance of the material?
Blogging automatically indicates your level of expertise and knowledge. This immediately allows readers to build up trust within you and gain confidence in you. Trust is very important, especially in B2B relationships.
Email marketing is an effective way of knowing you've definitely reached your audience. However, it's not just a matter of writing some text and hitting send. You've got to experiment with emails and what works.
Mission and vision statements give your business a clear sense of direction. They map out the future for your business and shows the team the goals for a certain time frame. The statements are motivating and inspiring.
A/B testing gives you the chance to optimise a certain element to your strategy based upon real data. You can change various elements, experiment with everything and see what brings the best performance.
A long term content plan allows your business to see exactly where it plans on going in terms of content and how the content will help reach the end goals. Long term content plans simply help everyone follow a path.
Higher engagement levels are what most businesses aim for on Facebook, but do they know how to do it? It may seem impossible when, in reality, it's possible for anyone. Here's how...
Social media reports are absolutely essential in understanding the performance of your social media efforts. When done well, you'll be able to see your progress with social media and continuously improve your efforts.
Client happiness leads to loyalty. It's imperative to keep your clients happy and feeling positive about your business. Going above and beyond for your clients is one of the most beneficial acts.
Ideal client profiles allow businesses to know who they're targeting and what to do when acquiring these clients. Having ideal client profiles enables your business to focus on those who matter.
Sending an email out without checking it beforehand will only lead to negative results. It's important a generic checklist is compiled to check every single email before sending it out to your subscribers.
Email marketing isn't as simple as just writing an email and sending it out. There are certain things you must do and certain things you mustn't do. Complying to these rules makes for the best email.
Search engine optimisation is the process of making your website and content optimised for search engine rankings. It essentially improves your chances of being shown higher in these rankings.
Blogging is one of the easiest ways to share your knowledge and expertise with your target audience. A blog automatically improves your reliability and credibility; making it easier for people to trust you.
Without marketing your business, how are people going to see you? Marketing is absolutely essential; and there are endless strategies that your small business can focus on to gain more recognition.